SEO
SEO (Search Engine Optimisation) is all about optimising your website in order to increase its organic visibility and therefore your traffic and revenue.
A good SEO strategy can help to identify the areas which are limiting your visibility potential and widen your customer audience by boosting your website’s rankings for relevant keywords.
Our highly skilled SEO team has helped hundreds of businesses in a variety of sectors – from health and travel to insurance and e-commerce – to make the most of SEO and grow their organic performance.
We offer tailored services where we study your rankings, technical performance, content, link portfolio and more, and suggest an SEO scope that best fits your business.
Select from the options below to learn more about how we can help you, and learn more about our work in our case studies.
Technical
For search engines to find and evaluate your website, it is essential that all of your technical areas are fully optimised and your website is easily accessible.
Our work starts with a detailed audit where we look at every SEO element of your website’s technical structure, based on which we provide detailed recommendations weighted according to priority and expected impact.
There is one particular project where technical SEO is absolutely crucial – website migrations and relaunches. It’s never too early to start thinking about securing SEO support if you are planning to migrate your website to a new CMS or relaunch it with new features and URLs.
At Verve we can offer you full guidance on how to avoid site migration pitfalls, and lead your website through a relaunch with minimised risk and maximised potential.
Our key technical SEO capabilities:
• Full-scope technical audit
• Small-scale technical audit (detects basic tech SEO issues on a site and gives an idea of what to look into in more depth)
• Website migrations & relaunches
• Website speed audit
• Competitor analysis
• Link audit
• Ongoing & ad-hoc tech SEO support
On-page
On-page SEO can make wonders for your website’s organic growth - after all, content that perfectly matches the search intent is what customers value the most.
At Verve we can tailor the content creation approach to what suits you best. We have created our own algorithm-based tool, which can provide your copywriters with the guidance they need to create new pages (or optimise existing ones) - or we can own the full scope ourselves, from identifying opportunities to writing the content for you.
Our key on-page SEO capabilities:
• Keyword research & analysis
• Content strategy
• Content creation & optimisation
• Content creation plan & briefing for clients’ copywriting teams
• Competitor analysis
• Ongoing on-site content support
Off-page
Off-page SEO (also often called “link-building”) is all about earning links back to your website, which can strengthen your organic performance and make your website rank higher.
Your website’s backlink profile is one of the key ranking factors, because it signals to search engines how high your website’s authority is and how “worthy” it is of high rankings. Essentially, links work as “votes” for your website.
Although it is good to have as many great links as possible, it is not the number of links that impacts the rankings but their quality, which is measured by the authority of the websites they come from.
For us at Verve, quality is key; our ultimate goal is to get you the links that matter. This is why we always aim to secure links from top-tier websites as well as industry-relevant publications. We do so by creating stories that journalists want to write about and people want to share – all around the world!
Our creative campaigns have successfully secured links from the likes of BBC, Forbes, The Guardian and The Telegraph.
Our key off-page SEO capabilities:
• Production of creative campaigns from concept to development
• Outreach strategy tailored per client
• Focus on securing links in top-tier and business-relevant publications
• Reactive outreach
• International expertise: we can provide services in 7 languages
International
As an agency represented by 13 nationalities and 16 languages, it is only natural that one of our biggest strengths is international SEO. We know first hand that a site can’t simply be translated and expected to rank well in a different country; it is imperative to have local knowledge and an understanding of the language to be able to do international SEO successfully.
Our key international SEO capabilities:
• Geo-targeting & international technical setup
• Localised SEO approach per market
• Link acquisition on a global scale